Pen with logo

Below are some designs I produced using Maya and Photoshop. These were just merchadise tests to get an idea of what the logo would look like on some pens.

The images below show the development from model to final composite with lighting setup.

T-Shirt designs

Below are some very early t-shirt designs for the company Logo. I tried to use very simple shapes and text to visually explain the company. I tried to keep the designs simple but considered which would also reduce cost when producing the shirts. I decided to go with a limited colour palette that would lower cost and would appear more dynamic and streamlined to the consumer. Once the designs were completed we set about doing some market research to see whether people would by into the product.

Strategy

Andy had a cool idea where we would sell Ravensbourne t-shirts to fund our project. Andy and I have already done some designs for the t- shirts but we need to refine them a little.

I proposed that we would have some kind of logo on the front that says "ravenous" which means hungry. This could also be interpreted as hungry for creativity which is what Ravesnbourne is supposedly all about. Il do some designs, if anyone has any cool catch phrases or wordage that could go on the back this would be awesome.

Just to re iterate this will go hand in hand with our current e and e project. This will be our way of making some sort of collateral by the end, which could fund our website. Rather than having a t-shirt that says the third nexus which noone has any clue about, why not create a shirt they can relate to. This may spark more interest and better profit margins. If anyone has any better suggestions, expose them please.

Finalised Logos/3D renders

Below are some three dimesional logo designs created in maya and rendered using mental ray. The objective here was to produce a design which would best describe the company as well as the creative students it will support. I tried to come up with dynamic and modern designs that would best represent the college. The idea was that these images could be used on the home page of the website.

In some of the later designs I tried I added a light rig that could later be animated to reveal the logo but would also relate to the large broadcasting cohort within the college.

Initial Logo designs/3D renders

Here are some very early 3D logo designs created in Maya. These designs were still in their infant stages, however they could later be adapted and worked on to best suite the needs of the whole business. I created these images quite quickly and the idea was to produce as many ideas as possible so the group could decide which one they liked best.

Once we settled on a specific design we could then focus on refining it and adding the logo to the merchandise. Again, my efforts were primarily focused on creating a logo that was simple yet modern which could possibly relate the college and its students.

Logo Ideas/Sketches

Here are various 2 dimensional designs I created using Photoshop. When designing these logos I wanted to use a limited colour palette for each one that would save money when printing but would also be visually eye catching. The Ravensbourne college boasts creative talent in a modern era. I tried to replicate this in my work while adhering to specific guidelines set by the group. Some of the early designs were to bright and colorful and were not necessarily in keeping with the Ravensbourne logo. The logo itself should speak to the consumer in an emotional way so that they could understand what the company is all about. If the consumer could relate to the design and appreciate what the company has to offer they would be more willing to buy into it.

Logo Research

Here are a few logo designs I found on the web. It is interesting to observe the different colour tones and designs that have been best used to describe the particular company or product. Sometimes a symbol or logo have been used solely on their own to spark an emotional response in the consumers mind. I have learnt that the logo itself is primarily psychological. When designing the logo for the company I need to consider the way in which the logo conveys the company as well as what it offers while maintaining some kind of emotional response in the consumer it is associated with.

The whole idea for this project was to create a web space for students at ravensbourne with which they could showcase their work. I think it may be worth adhering to the logo of the college in some way to come up with a similar logo that is in keeping with the design. I n this way the logo would immediately be associated with the college and its students.