Saturday 4 June 2011

The image below is the gant chart or schedule for the activities I have been involved in for the last 8 weeks. Primarily I was involved with the design process which included merchandise and logo creation.

Ravensbourne T-Shirts

Andy and myself thought it would be a good idea to come up with some Ravensbourne related merchandise that could fund our project. We had to decide whether or not people would buy the T- shirts. After all we had to make a profit by the end. The group as a whole felt that it would be a good idea to promote the college to come up with some designs that students could also relate to. Many of us, myself included thought that the third nexus designs looked good in a design sense. However, we had to think why people would buy these shirts. Who would go and buy some t-shirts that they could not relate to. The company was more a theoretical campaign at this stage so it was unrealistic to believe students would by into a fictional business.

To rectify this problem we believed it would be necessary to create some Ravensbourne related designs that promoted the college as well as their creative talents. Below are some designs that I produced in photoshop. While designing the shirts and hoodies I tried to adhere to the current Ravensbourne logo and penrose shapes. I must say that coming up with decent designs using the college logo was hard. However, with a little ingenuity and observation I came up with some shapes and designs that could be used effectively.

Although none of my designs were viable they kick started some ideas throughout the group. After talking with Jill Hogan we managed to find some common ground and finally settled on a design. This could then be produced cheaply and advertised to students.