Global brand

A global brand is one which is perceived to reflect the same set of values around the world. Global brands transcend their origins and create strong enduring relationships with consumers across countries and cultures. They are brands sold in international markets. Examples of global brands include Facebook, Apple, Coca Cola and McDonalds.

Although our business may not be a global brand it may be something to consider. Websites like conceptart.org and deviant are hugely successful and offer artists ways of expressing their skills and ideas.