Monday 16 May 2011

Logo Research

Here are a few logo designs I found on the web. It is interesting to observe the different colour tones and designs that have been best used to describe the particular company or product. Sometimes a symbol or logo have been used solely on their own to spark an emotional response in the consumers mind. I have learnt that the logo itself is primarily psychological. When designing the logo for the company I need to consider the way in which the logo conveys the company as well as what it offers while maintaining some kind of emotional response in the consumer it is associated with.

The whole idea for this project was to create a web space for students at ravensbourne with which they could showcase their work. I think it may be worth adhering to the logo of the college in some way to come up with a similar logo that is in keeping with the design. I n this way the logo would immediately be associated with the college and its students.


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