Here are various 2 dimensional designs I created using Photoshop. When designing these logos I wanted to use a limited colour palette for each one that would save money when printing but would also be visually eye catching. The Ravensbourne college boasts creative talent in a modern era. I tried to replicate this in my work while adhering to specific guidelines set by the group. Some of the early designs were to bright and colorful and were not necessarily in keeping with the Ravensbourne logo. The logo itself should speak to the consumer in an emotional way so that they could understand what the company is all about. If the consumer could relate to the design and appreciate what the company has to offer they would be more willing to buy into it.
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